On Sunday, I was being anxious for not getting anyone to observe and document an activity in the home. Originally, I was going to ask someone outside of my family boundary to do this assignment, luckily, my wife (right next to me at home) started doing something very interesting enough to catch my attention.

She was online, looking a number of grocery lists from Korean online shop - Hmart.com. Without asking her why, I began observing taking some pictures behind her(shutter sound disabled before action). No sooner had I got only couple shots from her, she noticed me and laughed, I had to ‘confess’ what I was doing and asked her ‘why’. The reason was that I ended up removing my car only couple weeks ago this made us uncomfortable to shop grocery in same volume that we used to. My house is 2.6 miles away from the nearest Korean grocery market, so we used our car to carry heavy loads. Since we removed the car, we had to shop grocery in very small volume from the other Korean market on 32nd st. NY. Then she found their website and decided to order mainly dry foods and some heavy items like rice and beverage.
While observing her ordering, I found following facts:
- She began shopping without her own list. In the past when we shopped local, she always brought the list not to forget and not to ‘impulse buying’.
- It took more time to search and ‘confirm’ online coupon to get $10 off than actual shopping time.
- After she acquired coupon, she got confused how to properly ‘use’ it.
- She accidentally reset the whole cart before checking out twice. This also impact the total running time to shop.
- She turned on the radio while shopping. She seemed more relaxed than she was rushed in local store.
- She had to concern total weight of the package. If it is over certain amount of weight, buyers should pay more. This made her going back to cart and remove some items such as canned foods.
- She ended up losing patience getting organize the shopping list. After the ‘maximum weight’ issue came up, she just put some light weight snacks and two cup noodles in the cart.(randomly)
After placing order, she, again, began worrying about ‘next’ - receiving. The carrier that Hmart offers is UPS and there are chances that both of us are away home and they miss us, leaving the door tag. We have some issues with UPS before, that is no door tag was left and they stop attempting delivering so that we’re supposed to go distribute center and pick the package by ourselves. We fear that. Bottom line, online grocery shopping wasn’t a good idea.
- Now it’s Wednesday which is delivery day(UPS sent her ‘estimated shipping date’ as of today) -
Around 8pm, UPS delivered the package. It was too heavy for my wife to take onto the stairs, so I did it. She asked me a box cutter, then she started unpacking it.
onlineshop2.mov
- She opened the box, looked at the packing list, and put it aside. While organizing all foods, she never looked it again to compare.
- She grabbed bundled pack of rice punch cans first, opened the closet under the drawer and left the box opened in front of the closet.
- She started moving other foods such as 5pks bundled ramen, cup ramens, tuna cans out of the box placing them around her.
- She sorted out some Japanese snacks and put them over the box(in the picture, all snacks are placed ‘far from’ her position)
- She started storing all other foods but rice punch cans. Interestingly, the rice punch box is in her way obviously, she doesn’t seem to be aware of it or feels subtle about it.
- After organizing all ramens, she started storing rice punch cans.
- She destroyed bubble cushions (used for protecting goods inside the box) and threw them away in garbage can.
- She grabbed the heavies item - rice(15 lbs) and put it in the different closet.(under the sink)
- She put the empty box of rice punch in the shipped box and put them in the stairway top(to throw them away later).
|
ITEM
|
PRICE
|
QUANTITY
|
TOTAL PRICE
|
COMMENT
|
| Beverages |
| Fermented Rice Punch (12cans) |
$8.99 |
1 |
$ 8.99 |
|
| Aloe Vera Juice |
$2.49 |
1 |
$ 2.49 |
|
| Canned Food |
| Kochoo Tuna |
$2.99 |
1 |
$ 2.99 |
|
| Perilla Leaves |
$2.49 |
1 |
$ 2.49 |
|
| Light Standard Tuna(Big) - 250g |
$2.99 |
4 |
$ 11.96 |
|
| Snacks |
| Nori Maki Arare |
$2.99 |
1 |
$ 2.99 |
|
| Roasted Mix Nuts |
$2.99 |
3 |
$ 8.97 |
|
| Imo Kenpi Sweet Potato Chips |
$3.49 |
1 |
$ 3.49 |
|
| Rice & Grains |
| SunShine/MoonLight Rice - 15LBS |
$19.99 |
1 |
$ 19.99 |
|
| Ramen & Udon |
| Neoguri - 5pks |
$5.49 |
1 |
$ 5.49 |
|
| Chapagetti - 5pks |
$5.49 |
1 |
$ 5.49 |
|
| Sutah Myun (Small Cup) |
$1.19 |
1 |
$ 1.19 |
|
| Cup Ramen |
$1.29 |
1 |
$ 1.29 |
|
|
Order Subtotal
|
$ 77.82
|
|
Shipping&Handling (UPS Ground)
|
(+) $ 7.95
|
|
Sales Tax
|
(+)$ 0.00
|
|
Signup Discount
|
(-) $ 10.00
|
|
Total Amount
|
$ 75.77
|
Conclusion: Time spent for online shopping - 48 mins vs. Time spent for receiving and organizing - 8 mins
My wife spent almost an hour to buy 18 items online and it took merely 10 minutes to ‘deal’ with them. Although she was going for getting $10 off coupon which is only one time benefit when you join the membership for the first time, I wondered if the total time spent was worthwhile. Beside, all food she ordered were mostly canned or instant food for long time use, we still need to shop rather fresh foods locally. Therefore, I’d like to say shopping grocery online couldn’t totally replace shopping local with our own car.
In the process of unpacking, organizing, and storing in space(closet), she didn’t seem to take a moment to consider most optimized way of doing them, showing that she randomly grab whichever comes first in her hand.